The latest headline in the battle to keep entertainment industry giants on the airwaves is that the competition for media rights is fierce.
But for the first time, the competition is not between content producers and broadcasters but between technology giants.
The battle for the next generation of media companies is not only between the likes of Netflix and Amazon and Facebook and YouTube but between those that have the potential to become the new standard for entertainment content, and those that may well never be.
It is a battle that has pitted media companies against their own platforms, but also against their audience.
In a world of increasing competition for digital platforms, it is hard to see the industry being left behind.
The competition for news, sports and entertainment is so intense that it may well be that news and sports content is the most popular content on the web by 2020.
But the battle for content has also become a battle between platforms.
The future of the media business is increasingly up for grabs.
The battle between content creators and broadcasters, and between the content producers themselves, is a war of ideas.
The idea that people should have a voice in how their entertainment is produced and delivered is becoming a reality.
The fight for the future of media is increasingly about the future content of our generation.
The digital revolution is creating a world in which people can have their say in the content they consume and are able to express themselves.
The new digital age is creating an era in which we can control the content we consume and the content of the future.
It will also allow for a new generation of content creators to have a greater voice in the future media business.
It won’t be easy, but it will be worth it.
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